When you post an article, a graphic, any information at all on LinkedIn, what’s the point? Why do we post on LinkedIn in the first place? That’s a great question and I am going to share a few ideas of my own.
Building Your Brand
You probably know by now that I fully support any efforts to build a brand, and once you start you will see the difference in how many people search for you, contact you and of course refer you.
My brand is very memorable, people recognize me wherever I go and the search engines love me.
One of the simplest ways to build your brand, and continue to build it over time, is to post content and graphics on LinkedIn. This will get you noticed.
How do You Know You Will Get Noticed?
Another good question. Measure the success of your posts. The easiest way to do this is to go to your profile on LinkedIn, scroll down until you see the words ‘See all activity’, check out my screen shot below:
Click on the words ‘See all activity’ and this will take you here:
Click on the word ‘Posts’ and as you can see from my screenshot below, it says I had 1,620 views of the post, which means 1,620 people on LinkedIn, 1st degree, 2nd and 3rd connections were actually looking at me, my brand and what kind of content I post:
If you then click on the views of your post, see below, this takes you to even more statistics, which will give you an idea who has viewed your post, what kind of organization, and the geographical area.
I am not sharing a screen shot of my statistics, due to privacy and the fact my information won’t be of use to you.
How do This Help me?
Simply put, what’s the point of posting content anywhere, but in this case LinkedIn, if it’s not going to be of any use at all?
The example I am using of how many people viewed my post is to confirm my brand is actually being looked at, along with any posts I share.
The other useful thing to know is that if it’s mostly 2nd or 3rd degree connections viewing my content, is that could, potentially, be a great way to gain more connections, who are actually interested in my products and services.
The Next Step
Now you know your post was popular, you get a better idea of what interests your connections on LinkedIn.
Secondly, now you know what organizations are viewing your post you can tailor your content to encourage them to read even more posts and of course, over time, build up a relationship with organizations.
Follow the companies you are interested in working with, share their content, like and engage in conversation by commenting. These companies will notice your activity. Whether you are looking to sell your products or services or find a new position within a company, it is useful to know as much as possible about that organization.
Search Engines Will Pick up Your Content
When search engines grab your online content it means when people search for certain things, keywords, opportunities, your content will be found.
Here is an example of content I posted in 2015, in response to International Women’s Day. This is my Aunty Amy who almost reached 100 years old.
We all want to be found online, and this is a great example of how your content stays online forever more.
Don’t Underestimate The Power of LinkedIn Posts
Using LinkedIn in as many ways you can to benefit you will definitely pay off. Measuring the success of anything we do in business is important, so this is a great starting point.
As always I love to receive your emails, phone calls and read your comments.
I would be delighted to come along and speak at your event, why not contact me and book me now: http://www.motivationalsteps.com/contact/