The Social Sweetheart

Linda Ockwell-Jenner

Tag

sales

My Brand Travels With Me

Brand Awareness Versus Brand Engagement Dave and myself had a conversation about brand awareness and brand engagement recently and we both believe that the two go together. Without being aware of a brand, how can you engage with that brand?… Continue Reading →

No One Knew Who I Was

18 Years Ago I returned to school after my second diagnosis of breast cancer, in fact I underwent a double mastectomy. The date was Friday 12th August 2000, and on the same day they took away my breasts the surgeon… Continue Reading →

Do You Want Loyal Clients?

Do You Want Loyal Clients? Of course you want loyal clients. What is a loyal client? They keep coming back to purchase your products and services. They refer you to others. They become your brand ambassadors. Loyal clients like, respect… Continue Reading →

Are You The Sleazy Salesperson?

Sales We all want to sell, we all need sales, we need to pay our bills. But, business has changed over the past 18 years, the way we sell has changed, and those of us who have survived and are… Continue Reading →

Are You a Fish or a Fisherman?

Fishing For Clients Sales, we all like to say we are not in sales, but everyone is in sales, without sales we have no revenue. Admitting we need to sell not only makes it easier to commit, we actually believe… Continue Reading →

Observe, Observe, Observe

Why Observe? Whether we are new to the business world, own our own business or work for a large organization, observing others offers us the chance to get to know people, from afar so to speak. We often talk too… Continue Reading →

Why Walk Your Talk When in Business?

Walking Your Talk What does walking your talk actually mean? Simply put it means “You do what you say”. When you are in business if you say you can do something, but don’t actually do it, it makes you look… Continue Reading →

Successful People Are Not Created

Sales Pitch I know everyone has a sales pitch, but the ones I dislike the most actually sound the silliest: We can “create” successful people. You will be “transformed” in a few weeks. Ok let’s pick apart the above two… Continue Reading →

What is a Brand Ambassador?

What is a Brand Ambassador? I checked Wikipedia and other sources and decided to use this description, because it somewhat fits in with my thoughts: “Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a… Continue Reading →

Quality Versus Quantity When Networking

Do More People Mean More Sales? I have no idea why but people are under the assumption when attending networking events that more people, the more the merrier, is the way to go. This is not always true, and here… Continue Reading →

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