The Social Sweetheart

Linda Ockwell-Jenner

Tag

Brand

What is Your Brand?

Your Brand The first step is to know what your brand represents. Below are a few ideas to get you thinking: Company culture Price Value Customer service Credibility Trust Products/Service The above list are some of the most popular, and… Continue Reading →

My Brand Travels With Me

Brand Awareness Versus Brand Engagement Dave and myself had a conversation about brand awareness and brand engagement recently and we both believe that the two go together. Without being aware of a brand, how can you engage with that brand?… Continue Reading →

Set Your Brand Goals

A Short Video Clip Check out my short video clip where I share a few tips on how I set my own brand goals. Building my Brand Was a Work in Progress As a complete unknown, never owning a business… Continue Reading →

Business Owners Giving Back

Sales/Clients When you are in business the one thing on your mind is sales, in order to have sales you need clients. The last thing on your mind is giving back, whether it’s to your local charity or community. That’s… Continue Reading →

No One Knew Who I Was

18 Years Ago I returned to school after my second diagnosis of breast cancer, in fact I underwent a double mastectomy. The date was Friday 12th August 2000, and on the same day they took away my breasts the surgeon… Continue Reading →

Do You Want Loyal Clients?

Do You Want Loyal Clients? Of course you want loyal clients. What is a loyal client? They keep coming back to purchase your products and services. They refer you to others. They become your brand ambassadors. Loyal clients like, respect… Continue Reading →

Are You The Sleazy Salesperson?

Sales We all want to sell, we all need sales, we need to pay our bills. But, business has changed over the past 18 years, the way we sell has changed, and those of us who have survived and are… Continue Reading →

Hard Work & Passion Are The Secrets to Your Success

Your Passion Got You This Far You had an idea, you loved what you were doing, so you thought you would turn your idea into a profitable business. You were passionate about your idea, your business, but for some reason… Continue Reading →

What is a Brand Ambassador?

What is a Brand Ambassador? I checked Wikipedia and other sources and decided to use this description, because it somewhat fits in with my thoughts: “Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a… Continue Reading →

How to Become Influential Versus Popular

I remember when it hit me all those years ago, the realization that many of the professional speakers who were invited to speak at conferences were popular, but not as good as me at delivering the message to the audience!… Continue Reading →

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