If you have a social media page/group it has to be updated on a consistent basis. You don’t have to post every day, but it’s always a great idea to check for comments. If someone leaves a comment and you don’t notice it for months you have lost that person.
Imagine if you were in a store and asked to buy some shoes ( Yes I love shoes) and the assistant ignored you, would you be prepared to wait around for days until she got the shoes from the storeroom and asked how you wanted to pay? Probably not.
People should think of social media the same way they think of their real life interactions. The only difference is you are not in the same room but you are able to chat, share, help each other, and if silence is the only thing you are offering, what’s the point?
Don’t waste your time, because time is money, if you are not prepared to take social media seriously, it could damage your reputation as a serious business owner.